The chairman of the board of the Crédit Agricole du Maroc (CAM) group, Tariq Sijilmassi, inaugurated at the weekend in Témara, the first branch of the new payment institution of the Al Filahi Cash Group (AFC).
A Group press release specifies that this agency, the first of a batch of 50 points of sale under development, confirms the operational deployment of Al Filahi Cash, the recently launched payment institution of the Crédit Agricole du Maroc Group.
He added that this establishment aims to diversify the Group’s product and service offerings in order to support the development of the national economy in rural and peri-urban areas, through financial inclusion.
AFC will thus offer the full range of products and services offered by a payment institution, in particular the execution of fund transfer operations from and to all Al Filahi Cash branches and Crédit Agricole du Maroc branches, the opening of payment accounts and cash deposits and withdrawals from a payment account, CAM further notes.
It also involves the execution of payment operations (merchants, invoices, taxes and charges, telephone recharging), the execution of national and international transfer operations and provision from a payment account to an ATM or in cash as well as foreign exchange transactions.
The group also makes it known that Al Filahi Cash represents a real link between the urban and rural world, a major player in digital financial inclusion and an important tool for the economic development of the rural world.
In fact, Al Filahi Cash’s commercial network, which targets a mainly rural and peri-urban clientele, will cover peri-urban and rural areas with high demographics and low coverage in bank outlets, the outskirts of the main large cities of Morocco and remote regions, in perfect harmony with the Group’s public service mission. The entire network will operate according to the strictest standards in terms of preventive health measures.
Al Filahi Cash will opt for a commercial establishment strategy, based on a very strong synergy with the important system of the Crédit Agricole du Maroc Group, said the same source, specifying that its commercial network will be based on own branches which will be backed by to Digital Relays.
And to add that the Digital Relay is a self-service banking space allowing customers and non-customers to carry out several banking operations independently.
In addition to the physical presence covering the national territory, it was natural for Al Filahi Cash to be part of the digital dynamic of the Group through its mobile application “Filahi Pay” which offers its customers a secure, intuitive and easy to use. use, the same source said.
This free application offers various routes to its customers covering all services from the opening of an account, capped at 200 dhs, to the completion of payment transactions, transfers and provision instantly and in time. real 24/7.