Renault is counting on Morocco to boost its sales

Renault has assigned to its Tangier plant the production of these two historic models of the group, revisited by the designers of the brand. The Express Van will be marketed in Europe, the leading export market for the Moroccan automotive industry, and the Express will be marketed in the manufacturer’s other markets. In addition, the Tangier plant will also continue production of the Dacia Dokker and Dacia Lodgy, while the “Sandero”, “Sandero Stepway” and Logan models will be produced from the Somaca industrial site in Casablanca, let know Young Africa.

The manufacturer’s objective is to be able to release 440,000 vehicles from its lines in 2021, ie 340,000 in Tangier and 100,000 in Casablanca. A level planned for 2020, but which could not be reached. However, “the trend of July and August showed an improvement in indicators on our international markets and exports resumed almost at the same level as the months of July and August 2019”, declared the management of Renault Maroc.

According to statistics from the Foreign Exchange Office, between January and October 2020, automotive sector exports reached 66.8 billion dirhams, a decline of 13.5% and a drop of 9 billion dirhams on a year. Renault, which exports from Morocco to 74 destinations, recorded a decline in sales especially in Europe with -25.3%. And yet, it retains its leadership position.

As a reminder, between 1985 and 2000, the first Renault Express had sold more than 1.7 million copies. Thus, the renovation of these products will allow Renault to increase its purchases from its suppliers based in Morocco, which are currently nearly 76 against 26 in 2016. They should reach more than 225 by 2023, according to Marc. Nassif and his teams, who plan to resolve through this improvement, the supply difficulties that affected Renault’s production in Morocco in 2020.

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