dealers are bursting with ingenuity to save market share

Car dealers want to limit breakage and end 2020 with very good results, reports the Economist. If sales have collapsed because of the coronavirus, auto importers-distributors want to make up for part of the annual losses established at −24% at the end of October.

This year, the Association of Vehicle Importers in Morocco (AIVAM), hopes that the achievements of November and December will be almost similar to those of 2019 so that the market ends around 135,000 and 137,000 units, down by 17 to 18%. With this in mind, they offered discounts of up to 91,000 DH with additional service offers (after-sales service, maintenance, credit, insurance, assistance, warranty, etc.)

Each brand tries to refine its business strategy with enticing proposals ranging from the introduction of new models at competitive prices to aggressive marketing and communications plans, including significant discounts, special operations, flash sales and open houses. . Other dealers, on the other hand, offer exceptional discounts on certain models in destocking which exceed hundreds of thousands of DH while other players offer the recovery of vehicles of any brand, insurance and after-sales service, particularly on spare parts or postpone credit maturities by 6 months.

As for the professionals of luxury vehicles, they are in the hope of a revival of activities in 2021. For the president of AIVAM, 2021 would be a year of recovery with domestic demand not in good shape with rental companies who do not would not be back in dealerships yet. “We will see how the luxury segment performs. In any case, it is, at this stage, very difficult to make predictions, ”he says.

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