The business of tomorrow will be digital, yes, but …

In addition to being the necessary step in post-Covid-19, digitization has become, more than ever, the essential lever for development in all sectors. This is the observation delivered by the pretty parterre of participants in one of the webinars initiated by the Caisse de depot et de gestion (CDG) under the title ” The business of tomorrow will be digital “.

The five webinar participants, Saloua Karkari-Belkeziz (President GFI Africa), Aayla Ghouli (PSIDM Director at BMCI), Mehdi Kettani (CEO, DXC), Salah Baina (Transformation Facilitator, Researcher and Teacher, Hicham Iraki Housseini, CEO Microsoft’s French-speaking Africa, in addition to the moderator Aziz Boucetta (Panorapost Director), anticipated the company of tomorrow in the face of technological and societal upheavals impacting the world of work.

In the modern company, digital technology has become essential both in terms of product marketing and the streamlining of the sales process to communicate, manage, produce … Digital and digital technologies have revolutionized the professional sector, in particular in the field of document management and communication and marketing strategies. Constant developments which always offer more opportunities to the companies which use them.

Based on this evidence our speakers, for an hour and a half, tried to answer questions relating to the title of this webinar by projecting themselves towards the future of the Moroccan company or even a little more, on the impact of transformation digital technology, the obstacles to be overcome for better performance, what these new technologies can bring in terms of competitiveness, how to succeed in the transformation and above all, are we ready as a company to adopt this new modus operandi if the ‘we can say that from now on will act as the game rule for the future.

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We learned from this webinar that digital can be more efficient for the digital company, which will always be one point ahead of its competitor who does not use it. The digital train is passing and roughly speaking we are there as good passengers concluded the eminent webinar guests, but for all that, corrections still need to be made to certain constraints.

It was Salah Baina who opened the debate by taking a walk on the digital transformation ” transformation much more than digital is human, cultural … “. Transformation is a question of people and without them, no major advance in the digital transition of the company. Human relations have a predominant role in this transition and it is their responsibility to support staff and respond to its needs and questions. A rapid and effective transformation must focus on the human and the common vision internally first, explained the researcher in his own way. Training should come next to allow everyone to take their place and position in the company.

Saloua Karkari-Belkeziz as a good technocrat and politician at the same time (USFP deputy from 2007 to 2011) for her part throughout this webinar apart from a background that no longer needs to be demonstrated or to be specified. the blameworthy act administrative slowness and delays here and there and in particular at the level of the legislative which would gain with the digitization in particular the Parliament. She praised this sector which creates jobs and which is to be encouraged, provided that the harmonious work of all the parties is in fact.

Mehdi Kettani for his part defined the company of the future as ” With the Covid-19 crisis, over a weekend everyone learned to telecommute, and everyone noticed new reflexes. It is true that we are all in the process of changing paradigm, all over the world “. The sense of gravity has shifted according to our man and “ the world of work has moved from company headquarters to home “.

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For the banker Aayla Ghouli, “ This pandemic has forced companies to take the plunge. It is true that there was a reluctance that is not unique to Morocco. For eight months now we have been teleworking, the technical means are there, organizational agility is no longer a prerequisite, it is a mores something mandatory, there is no reason with experience that we just lived through the tele work that it does not continue to go well “.

For Hicham Iraki Housseini, declaring ” Thanks to digital we were able to make huge frog jumps. Moreover, the boss of Microsoft said that in one month we had two years of digital consumption “Basically summed it up. Then he praised the cloud ” Businesses and in particular SMEs ont the possibility of making this more pronounced leap through new technologies and through the cloud available to everyone and I will continue towards that. I do not understand not here reluctance of the government as well as of certain companies towards this “. Indeed, a company that does not have restrictions specific to the confidentiality of sensitive data (such as public organizations for example) must equip itself in Cloud mode to be competitive and to be free of any technical maintenance related to the information system.

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